Brand It | a blog by fallon gerst
Welcome to my blog, where I write about all things Squarespace, branding and design. You can also find my favorite list of tools and resources using this link.
Create a Testimonial Block Slider in Squarespace
There are a number of ways you can showcase a client testimonial within your Squarespace site. In this quick little tutorial, I'll be showing you how to create a Testimonial Slider within your Squarespace website with no custom CSS involved. #squarespace #testimonialblock
Customize Your 404 Error Page for Squarespace
Customizing your 404 error page can give your readers the chance to find the information they were looking for through FAQ sections and customized forms. In addition, you can potentially reduce your bounce rate, make your site and business appear more professional and it can give you the chance to grow your email list. Here are my tips to customizing your 404 page in Squarespace.
Squarespace SEO Essentials
We all know how technical and complicated search engine optimization (SEO) can seem for the average business owner.
The reason so many business owners choose Squarespace is because it is relatively uncomplicated to set up and manage. However, having even a basic understanding of effective SEO is important.
Educating yourself and implementing some of the essentials of Squarespace SEO will empower your business goals and promote your business on the web 24 hours a day, 7 days a week—all around the world (which is particularly helpful for location independent entrepreneurs like me).
Today I’d like to discuss a few ways that you can make your Squarespace website SEO friendly right after it’s freshly designed and launched. #SquarespaceSEO #Squarespace
Use Pinterest To Drive Traffic To Your Website
You might be surprised to know that most of my website traffic is generated from Pinterest. While most people think of Pinterest as a social media platform, it was actually designed as a search engine. In order to show up higher in the feed, you'll need to make some adjustments to your Pinterest profile. I've outlined some simple upgrades you can make to your account to start driving more traffic to your website (today!).
Add a Pin It Button to your Squarespace Website
Pinterest is a major traffic booster for a lot of bloggers, and, as you may know, one of the greatest ways to increase social media shares is to make sharing as easy and convenient as possible. If you want to increase Pinterest traffic, you need to add a Pin It button hover button to your blog images!
How to Add an Accordion Dropdown in Squarespace using CSS
You've most likely seen a website that offers a unique, accordion-style dropdown menu for their "Frequently Asked Questions" page, where you click the question and the answer appears below. I'm going to show you a simple method on how to easily integrate one of these into your Squarespace website.
Customize forms in Convertkit with CSS
If you’ve recently made the switch from MailChimp to Convert Kit, you’ll know the default forms come with a general style that may not match your brand. If you’re looking to customize this style to match your brand with some simple CSS, then read on! It’s much easier than you think and I will provide all the necessary code. Let’s get to it!
Adding Custom Fonts in Squarespace with CSS
If you're like me, you probably have a collection of fonts you typically use as your 'signature fonts'. If you're even more like me, you probably purchase your favorite fonts from top designers on Creative Market. That means that you're absolutely stumped on how to add your custom fonts to your Squarespace site (those custom fonts are definitely not in TypeKit).
I have a quick and easy little hack for your that will bring your custom fonts to life! All it takes it a few simple steps and a little custom coding. Let's get to it!
Color Codes
As a designer, you are probably already familiar with just how much influence color plays into the design process. A good color palette can set the mood for a project, and can even influence an individual's emotions and perceptions about a brand. However, sometimes it can be difficult to know where to start when choosing a color scheme for your design project. That's where Color Codes comes in.
Why You Need to Update Your Instagram Hashtag Strategy
Crafting a solid Instagram hashtag strategy is an effective way to increase your engagement, and ensure that your content is being discovered by the right audiences. One of the most difficult aspects of effective Instagram marketing is actually deciding which hashtags you should be using. I've provided a few ways to help get you started.